Virgin Bingo to use Parlay Entertainment Software for its Launch
One of the World's leading supplier of Online Bingo solutions, Parlay Entertainment Incorporated, is proud to announce that Virgin Games, part of the Virgin Group, will be using Parlay's flagship multi-player bingo software for the launch of its newest online venture, Virgin Bingo. Virgin Bingo's launch was held in grand fashion at the Roof Gardens located in downtown London and was hosted by the Chairman of the Virgin Group of Companies, Sir Richard Branson.
According to Sir Richard Branson, this is an important new development for Virgin Games as the online bingo market in Britain has few major players and they are the first ones who are considered a mass market brand to launch an online bingo offering.
Their new site, Virgin Bingo is designed to offer players regardless of their social class the chance to play bingo on the net against other players. Jackpot prizes that are offered in Virgin Bingo are big but they have made sure that ordinary people can afford their tickets. The costs of the cards are from 5p to 1 UK Pound.
The Virgin Group is one of the most well known and respected brands in the UK. The Virgin Group has a total of 200 companies worldwide with 25,000 people working for the company. Virgin's total profit for 2002 surpassed 4 billion UK pounds (equivalent to US $7.2 billion dollars).
They have chose the Parlay based St. Minver Bingo networks, which primarily operates on an aggregated model, so all their partners in the gaming network will benefit from shared critical mass and large jackpots.
Virgin Bingo is introducing a variety of new features like a chioice of differently priced online games that have fixed jackpot prizes of up to 5,000 UK pounds and more, as well as a number of progressive jackpot games.
Virgin Games chose the Parlay-based St. Minver bingo network, which operates on an aggregated model so that all partners in the network will benefit from shared critical mass and large jackpots.
According to Peter Trinz, who is the Senior Vice President of Parlay Entertainment, they are very much delighted that Virgin Games has chosen their company's software for their initial bingo offering. "Online Bingo is now riped for a mass market retail opportunity. The Virgin group has the foresight to recognize this opportunity and we are honored to be involved with a famous and reputable organization with such an unparalleled marketing portfolio."
Sir Richard Branson added that almost 70% of bingo players are female from different spectrum of ages and these are the main customer targets outside of the current base of online players.
Virgin Bingo's website can be found at virgin.com/bingo.